As we near warmer climes, Olivia Petter examines how the knee-length denim shorts have taken over the sartorial zeitgeist, becoming one of the few fashion trends to transcend generations ...

Contrary to popular belief, it is possible to find denim shorts—affectionately known as jorts—that won’t cut off circulation ...

Your products and services, website, social media, customer service, packaging and everything else contribute to the overall brand experience. Follow these strategies to ensure consistency across ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However ...

Authentic Brands Group has flexed its considerable muscle — and its sizable bank account — to score another high-profile acquisition: Dockers. In March, Authentic competitor Marquee Brands was ...

Touchland, a buzzy hand sanitizer and body spray brand, has been acquired for up to $880 million by personal care conglomerate Church & Dwight. The announcement, made on May 12, includes a ...

I feel like I’m learning a lot about my style.” When asked about some of the looks she’s been trying, LaPaglia exclaimed, “Jorts! I really wanted to wear jorts. Everyone else is ...

PEOPLE can exclusively reveal why the star chose to work with Oreo, despite sparingly collaborating with brands, and how the sentimental flavor came to be Sabrina Weiss is the Editorial Assistant ...

Kantar BrandZ's annual brand rankings see US Big Tech dominate 2025 has been a relatively tough one for Apple, as it had to steer through the crisis over the US-China tariff tit-for-tat.

GREENSBORO, N.C., May 13, 2025--(BUSINESS WIRE)--Pit Viper, the bold outdoor accessories brand known for its expressive and durable eyewear, and Wrangler ®, the global denim and western apparel ...