A customer-first approach goes beyond quick responses or simply saying yes to every request. It requires a strategic foundation built at an organizational level, aligning efforts across all ...

Being friendly is great, but you also need to remember to fill the customer's needs. • Consider the experience they are having -- empathy goes a long way. • Adopt the top-down approach.

A customer-first approach has become a key differentiator, and businesses, if they haven’t already, need to adapt and change. According to Twilio’s State of Customer Engagement Report 2021 ...