That’s why developing customer case studies is so crucial to our marketing ... who get to see real-life examples of companies using the products they create. Forbes Communications Council ...

For your reading enjoyment, I decided to update the ways to mess up a customer case study. I'll run you through the most common mistakes, then we'll breeze through some real life examples with winning ...

I wanted to understand what it was that made case studies so useful in sales and marketing ... you likely won't buy them. When telling your customer's story, don't concentrate on what they bought from ...

The heroic response by employees of Mumbai's landmark Taj Hotel during the 26/11 terror attacks is now a case study at Harvard Business School that focusses on the ...