Enterprise resource planning (ERP) projects are more likely to fail if a data strategy is not central to your ERP roadmap.

Understanding the buyer’s journey is not just beneficial—it’s essential. The manufacturing industry, once driven primarily by face-to-face sales and traditional marketing, has undergone a digital ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps ...

Sastry Durvasula, chief information and client services officer at TIAA, says the multilayered platform’s extensive use of machine learning as part of its customer service line partnership with ...

So, if you embark on a traditional customer journey mapping exercise, just keep in mind that it’s not an end point, but a starting point. It must be accompanied by a much more granular ...

Search Engine Land » SEO » Mapping ... product’s ability to meet cultivated expectations. In the vibrant canvas of digital marketing and SEO, weaving personal narratives through customer ...

a customer journey map is a visualization of a process that a person goes through to accomplish a goal. From a CX perspective, that could be completing a purchase or renewing a product ...

You’ll want to include things like demographic information to help you get into the mind of the ... stakeholders and product owners. Whereas current state customer journey maps are only focused ...

Knowing the customers' preferences and needs is key to successful business development. Customers having a positive experience are more likely to return, buy more, or upgrade their plan.