PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Summer is the perfect time to embrace the Y2K aesthetic. With warm days and long nights, there’s room for experimentation - ...

Welcome to "guava girl" summer. From summer dresses to refreshing drinks, skincare, perfume, makeup, and nails, guava is the ...

Best Gingham Dresses for the Summer, According to Celebrity Stylists originally appeared on Parade. Parade aims to feature ...

Shop the best summer sneakers for women, from canvas lace-ups to suede runners and retro silhouettes by our favorite brands, ...

Primark is stocking a "chic" £18 dress that reminds shoppers of another popular fashion brand. Customers fell in love with ...

We tested tons of nightgowns to find the best night dresses for sleeping and for styling. Here are our favorites from Eileen ...

And if you're just into the idea of a "sardine girl summer" and it's not that deep for you, that's OK too. Just keep swimming.

She’s so sexy,” Jenner says of the Khy girl aesthetic this season. “I think last summer I had fun in Italy and I was wearing ...

She’s so hot,” Jenner says of the Khy girl aesthetic this season. “I think last summer I had fun in Italy and I was wearing ...

Airy linens, slow living, and the iconic fragrant purple flower characterize this breezy summer aesthetic. Social media ...