Unlock the Future of Programmatic Advertising Measurement Measurement in programmatic advertising is at a turning point. With ...

While curated PMPs and DSP direct deals are trending upward, the ad ops exec said, working with resellers is a bad long-term ...

AUSTIN, Texas, March 19, 2025 /PRNewswire/ -- Skydeo , a leader in predictive audience data, is excited to announce a new partnership with AnalyticsIQ , a le ...

Ceraone Media partners with Yahoo DSP to bring advanced programmatic solutions to India MUMBAI: Advertisers, rejoice! The future of programmatic advertising in India just got a major upgrade.

RTB Company Logo LONDON, LONDON, UNITED KINGDOM, March 20, 2025 /EINPresswire / -- As programmatic advertising continues to evolve in response ...

Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a ...

Premion and Octillion Set a New Industry Standard for Quality, Transparency, and Accountability in Digital AdvertisingNEW YORK, March 12, 2025 (GLOBE NEWSWIRE) -- Premion, a leading premium ...

EMEA publishers using LiveRamp’s Authenticated Traffic Solution will now be able to leverage additional marketer demand ...

“Programmatic, as a fact, is not filling the need right now ... able to say floor-plus is the number one optimization capability that an advertiser has in a DSP [demand-side platform]. Great. That ...

Yahoo DSP has announced an expansion of its partnership with LiveRamp, the data collaboration partner, to improve addressability across the advertising ecosyste ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it acquired Lockr, the first-party data collaboration ...

"Premion powered by Octillion DSP is committed to empowering local and mid-market advertisers in today's privacy-conscious society," said Gabe Greenberg, Co-Founder of Octillion Media and Chief ...