A WARC report unearths what makes a campaign creative and effective, and strategies that lead to commercial success.

Sportswear giant adidas has appointed Eleanor Wang as its new director of brand activation for Southeast Asia (SEA), as the ...

After more than 15 years with Domino’s Pizza Malaysia, Singapore and Cambodia, former chief marketing officer Linda Hassan is ...

The Ductile Iron Pipe Research Association (DIPRA) announces that Austin Jones has joined the DIPRA team as a Marketing ...

NAAS Digital's Saad Muhammed Bhatti explains how marketing in the Middle East is being reshaped by AI, by integration and by ...

Bulgaria-based agency Marketing King was recently awarded the 2024 Media Innovator Award by Innovation in Business for Europe ...

Global Creative Series, to highlight international creativity and the impact of local cultures and technological advancements ...

Liverpool-based advertising agency Poke Marketing has unleashed its inner beast in its debut collaboration with Knowsley ...

This is where Crescita Solutions has been rewriting the story for brands. As a Pan-African digital agency, they have mastered the art of turning overlooked ...

The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other ...

Big Happy, the creative-first advertising platform transforming how brands win attention on mobile, has been named the “Best ...

As customer expectations climb and operational complexity grows, forward-thinking CMOs are doing more than keeping pace with ...