The billboard that claims to know you're hungry, for example, or the digital ad targeting 30-year-old women who like dogs and are "in a relationship," are not one-to-one marketing examples.

When it comes to promotional marketing, standing out in a crowded marketplace can feel like a constant challenge.

Conventional models of marketing and brand strategy continue to falter as digital disruption and consumer shifts redefine more traditional methods of marketing. With digital marketing now a core ...