Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair ...

“I always recommend to start using a purple shampoo or conditioner two weeks after hair has been freshly coloured, and carry on using fortnightly to weekly when you are due a colour top up or ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.

If you click on links we provide, we may receive compensation. In the long run, a good purple shampoo can save you money at the salon People Alyssa Grabinski is a senior shopping writer at PEOPLE ...

And if brassiness tends to be an issue, purple shampoo will be a must in your shower rotation. “They help keep that gray cool and fresh, because let’s be honest, no one wants that yellowish ...