ALDI has discontinued a popular Mr Kipling dupe and shoppers will be devastated. The bargain supermarket has "temporarily" removed its popular Battenberg cake from shelves. One disappointed ...

Shares in the maker of Mr Kipling cakes, RHM, fell by 8.62% on Friday after the company revealed a slump in sales of its cakes and slices. RHM said it expected turnover from cakes to have dropped by ...

It’s one of the most famous slogans of all time. But after more than 30 years, Mr Kipling will no longer be credited with making exceedingly good cakes. The brand has been given a facelift in order to ...

Food bosses look set to bin Mr Kipling’s “exceedingly good cakes” catchphrase – despite protests from fans. The slogan has been used in ads since 1967, when it was voiced by Are You Being ...

And now, Mr Kipling will continue to make 'exceedingly good cakes' after bosses agreed to save the famous catchphrase. In March, it was announced that the slogan could be scrapped as the brand ...