Premier Foods' UK cake brand Mr Kipling is expanding its premium Signature Collection range beyond the bakery aisle and into ambient desserts, launching a new line of Hot Brownie Puddings.

MR KIPLING has launched a twist on a traditional Easter cake that it's hoping everyone ... shoppers rushing to get their hands on a bag of discontinued "Millions fusion bites".

Mr Kipling's new cakes have been torn apart over their size and price. Instagram user @UKNewestFoods took to the social media platform to review a new selection of tarts by Mr Kipling sold at ...

ALDI has discontinued a popular Mr Kipling dupe and shoppers will be devastated. The bargain supermarket has "temporarily" removed its popular Battenberg cake from shelves. One disappointed ...

A fortnight ago, half a dozen Mr Kipling Angel Slices were 62% more expensive year on year. The cakes were the only product carrying ... Asda offered the lowest price for our shopping this week. It ...

Mr Kipling has found himself in hot water with shoppers this week after Sainsbury’s customers were left shocked at the prices of their cakes. One pack of their individually wrapped chocolate ...

Shoppers are now being urged to vote with their feet and refuse to buy Mr Kipling's cakes after an outcry over the price of one of the famous brand's products. Sainbury's has found itself in hot ...

Shoppers have vowed to boycott Mr Kipling cakes sold at Sainsbury's after a rise in the price on the shelf. The dessert snacks can sometimes be bought for as little as £1.50 - but were recenty ...

Shoppers have hit out at 'crazy' prices after the cost of cakes reached a new high. The furore was sparked after one Sainsbury's shopper shared a photo of a pack of eight Mr Kipling Chocolate ...