Some makeup looks are only of its moment (does “core” sound familiar?). Others are here to stay. Douyin makeup falls in the latter category. On TikTok, the hashtag has over 1.3 million views ...

As an admitted late night TikTok scroller who just so happens to be obsessed with excessive amounts of blush (anyone else?), it makes sense that I would be a total mainstay on BeautyTok.

The Douyin blush trend has already racked up nearly 10 million views on TikTok, making it one of the app’s most popular makeup hacks. As a beauty writer, part of my job is to keep you from ...

Another highlight of the Douyin makeup trend is the blush so that there’s just enough colour to bring the look together (apart from the lipstick). Keep it subtle but not too light. The final ...

With an increase of beauty or fashion influencers creating content around style inspirations from East Asian trends, the miscategorization of Douyin videos, which are Chinese, as Korean or Japanese ...

I want makeup that's minimal but makes my skin look healthy, plump and bright. Judging by the countless videos (especially this one posted by @_aishanuuur), Douyin blush is going to make it happen.