Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.

Advertisers are pulling out all stops to leverage the biggest cultural moment and most impactful advertising spectacle in the ...

It's marketing's biggest night! Outside of the actual game and the famed halftime show, many viewers tune into the Super Bowl ...

The recent Super Bowl 2025 ad is going extremely viral among the viewers and there is a significant reason behind it.

As a Gen Z child, the Super Bowl meant staying up late on a school night and watching the Doritos commercial competition.

With a few Super Bowl commercial spots going for a record $8 million for 30 seconds this year, the stakes have never been ...

Dove Super Bowl ad calls out toxic body talk that pushes girls out of sports, showing how body confidence impacts their ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...