A new Super Bowl spot for the company aired during the second quarter, showing the baby attending a wedding of other babies — which they are able to save for, thanks to E*Trade by Morgan Stanley.

"Invest Wisely"; E*Trade logo; fade to black. It was one of the few moments when everyone at our Super Bowl party laughed out loud. The message was particularly humorous coming from E*Trade.

NEW YORK--(BUSINESS WIRE)--E*TRADE Financial Corporation (NASDAQ: ETFC) today announced a significant addition to its suite of mobile tools. Through the OptionsHouse Mobile iOS app, futures ...