BMW’s ‘Heart of Joy’ Is Secret Behind Next Big EV Leap

BMW’s ‘Heart of Joy’ Is The Secret Behind The Next Big EV Leap
The BMW Vision Driving Experience is a prototype powered by a secret weapon designed to test endurance and performance for the next generation.
Ride-along: BMW's Heart of Joy control module pumps thrills into EVs
Comment Now! BMW's Heart of Joy consists of four integrated control modules at the heart of every Neue Klasse EV; The Dynamic Performance Control m
BMW Shows Us Heart: How Its New ECU Will Transform the Neue Klasse EV Experience
We get a spin in BMW’s Vision Driving Experience concept equipped with the automaker’s new Heart of Joy system controller.
Here’s how BMW plans to boost EV range and efficiency with its new ‘Heart of Joy’ ECU
BMW promises its Neue Klasse electric vehicles will have 30% more range and 30% faster charging. How? BMW revealed
Endurance test for “Heart of Joy” - the BMW Vision Driving Experience
Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for series production,
BMW details its custom ECU for soulful next-gen EV driving pleasure
BMW has been talking up its forthcoming Neue Klasse range of electric cars since 2023, and it's now revealed more info about the key component that will shape your driving experience in those vehicles: a powerful electronic control unit (ECU) built in-house,
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BMW's Heart of Joy control unit promises next-level vehicle dynamics, efficiency gains
Advanced hardware and software systems will help BMW's Neue Klasse EVs deliver a new level of driving dynamics.
BMW's Latest Concept Gives a Clearer Picture of Upcoming 3-Series EV
The Vision Driving Experience hints at the production car's design and houses a "superbrain" called "Heart of Joy" that aims to preserve BMW's driving dynamics.
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BMW’s Upcoming M EV Sedan Gets Some Noise
says the prototype’s new central controller does away with the previous array of modules and consolidates them into one main unit. More BMW News 2026 BMW iX Adds Power and More Variants 2025 BMW ...
BMW’s odd views on EVs are driving massive success
The Tesla Model Y and Model 3 are among the top-selling EVs because they offer great range at an approachable price. In a ...