Although egirl makeup is bold and eccentric by requirement, you don’t have to step entirely out of your comfort zone to achieve it. TikToker @onigiri.nanaaa has a neutral take on the style.

Egirl makeup tutorials, including one for Vogue by Los Angeles rapper Doja Cat, racked up millions of views on YouTube. (In a now-signature move, Doja Cat dabs blush on the tip of her nose ...