Egirl makeup tutorials, including one for Vogue by Los Angeles rapper Doja Cat, racked up millions of views on YouTube. (In a now-signature move, Doja Cat dabs blush on the tip of her nose ...

Although egirl makeup is bold and eccentric by requirement, you don’t have to step entirely out of your comfort zone to achieve it. TikToker @onigiri.nanaaa has a neutral take on the style.