Elmo, dressed in his signature red garb, glances at Federer's shoes and asks the tennis legend about the “Q and C” logo on them. Federer tries to clarify that the stylized ON logo is actually ...

According to the Swiss athletic brand, the new spot shows Federer and Elmo playfully clearing up any confusion around On’s brand name and logo in a “memorable way.” More from Footwear News Super Bowl ...

The fun collaboration left Federer doubting himself as Elmo playfully challenged his understanding of the ‘On’ logo. The former World No. 1 maintained his partnership with the Swiss company ...

With his bright red coat, big orange nose, and wide eyes, Elmo is arguably the most famous of the Sesame Street muppets–but he didn’t always have it this good. Elmo began as an "Anything ...

The effort follows a Super Bowl commercial On ran in regional markets that featured Elmo and tennis star Roger Federer. In that spot, the two had a disagreement over the brand’s stylized logo, which ...

Life’s pretty hard sometimes. Being hard on yourself makes it harder. That’s why we have Elmo here—to tell us to not be so hard on ourselves. And Elmo does just that in the latest campaign ...