By comparing the mean benefit score of each brand in your market on each benefit, you should be able to come up with a perceptual map. If you start with many benefits, ask yourself whether all are ...

Typically, a simple perceptual map is a two-dimensional graph with a vertical axis and a horizontal axis. Each axis has a pair of opposite attributes at each end of the axis. For example ...

Like I said, a pain in the arse. Source: Language Models for Automated Market Research: A New Way to Generate Perceptual Maps. Li, Castelo, Katona and Sarvary. This is a very simple example of a ...

"Positioning" is a marketing term that relates to how marketers attempt to create a visual image or a type of identity for a product or brand. Perceptual product positioning involves marketers ...