Targeted advertising allows businesses to reach ... advertisers with estimated demographics of their programs. For example, a sports program might draw mostly people between the ages of 25 and ...

There are always brands willing to place a bet on unusual sporting events in the hope that they have a breakout moment.

Using a football example, an ad could appear during the replay of a touchdown and before the extra point kick. Advertisers continue to invest heavily in live sports for its broad reach. “With viewers ...