Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and ...

As sales cycles grow more complex, AI agents have the power to help sales leaders and teams demystify the sales environment ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Brand partnerships have become a cornerstone marketing strategy in the quick-service restaurant category, offering mutual ...

Ford Motor Co. reported a 16% gain in May sales, completing a streak of sales surges this year. Ford's strongest sellers were SUVs and pickups.

During your sales campaign, regularly collect data on the promotion. For example, if it is an online campaign, record data on the number of daily impressions and clicks the campaign delivers.

Andrew Beattie was part of the original editorial team at Investopedia and has spent twenty years writing on a diverse range of financial topics including business, investing, personal finance ...

Between delays, reshoots and rising costs, this year's summer blockbusters are racking up astronomically high price tags when ...

In times of uncertainty, the most powerful move a brand can make is to stay visible while staying flexible. To engage ...

For example, if you run a toy distribution ... essentially turns the hunt into a face-to-face advertising campaign. As your sales representatives compete to gather contact information and ...

Using social media as a pharma brand can feel risky due to regulatory constraints - but it can make a big impact when used in ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...