And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

Find your strong’. ‘Succumb to the bread crumb’. ‘We’ve got your back, face’. Ever notice that ad copy is becoming ...

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Public institutions must proactively develop and tailor their service offerings. Providing service options or packages allows ...

Much like staring directly into the sun, it’s advisable not to spend too much time actually thinking about catchy marketing buzzphrases for accounting ...

Labubu plush dolls have become a fashion trend, with celebrities and teens alike clipping them to their bags and belts.

As global tensions and economic pressure mount, Canadian consumers are demanding more than patriotic marketing — they want ...

Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

“Castaway” runs through April 6 of next year at Harvard‘s Peabody Museum of Archaeology & Ethnology. The Peabody‘s Ilisa ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Retail sector marketing doesn’t stand still — it changes and evolves along with the advancement of new digital technologies ...