There's a new American automaker on the block, and it's taking aim at a sorely neglected segment of the electric car market.

Backed by Jeff Bezos and designed for flexibility over flash, the Slate Truck is an EV that trades luxury for affordability.

If you visited the Slate.auto website prior to 7:20 p.m. PT on Thursday, which was the embargo for many of the details below, ...

The modestly priced EV pickup goes 150 miles on a charge and is infinitely customizable. Deliveries start next year.