Gen Alpha preteens are swarming into beauty stores and buying up cleansers, moisturizers, toners, face masks and ... who think little kids shouldn’t be using skin care ...

Their curiosity for all kinds of creams, gels, face masks and facial ... the fact that kids as young as eight years old appear to be invested in taking care of their skin. The evidence is all ...

Any time I stray from my skin-care routine — whether I’m traveling or had an extra busy week — I turn to face masks for help. They provide a high dose of hydration if I’m dry or help ...