Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Fanatics is the latest company to try its hand at what's become a growing trend: competitions that pit athletes, celebrities ...

Fanatics Games will be produced in partnership with OBB Media and Cheat Code Studios, adding another entertainment layer to ...

Primary Car Sponsor for Nashville and Phoenix RacesNEW YORK, May 21, 2025 (GLOBE NEWSWIRE) -- Today, New York Racing Team ...

New York Racing Team has announced a two-race partnership with Fanatics Sportsbook to become the primary sponsor of the ...

The May 21 edition of SBJ Tech focuses on the WNBA's tech partnerships that are paying off shortly after the tipoff of the ...

In Fanatics Fest's new skills-based contest, select fans will compete against sports legends like Tom Brady in a series of athletic challenges.

It’s the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.