This episode takes a close look at what truly shapes fire service culture: hard work and accountability, not flashy logos or quick fixes.

The Fire Department unveiled its new logo Tuesday, a sparkly, golden shield with images of San Francisco landmarks and a legendary phoenix surrounded by flames that any of San Francisco’s 1,500 ...

As the state agency said, the Confederate flag is a historic symbol of ... from other fire departments in tests of firefighting skills. The agency said the Levittown team logo was, for many ...

"The Confederate flag is a historical symbol of racism and ... The Levittown Fire Department drill team's nickname is the Rebels, and its logo for many years was a bearded man dressed in a gray ...

In another popular move, fire stations will now be able to put their company logo on their shirts, T-shirts and trucks. Firefighters say showing off their logos helps boost company pride and ...

Rockford-based Fire Department Coffee said it will keep its name under the deal but will use a newly designed logo. The city's lawsuit, filed in late January, alleged the company's logo could be ...