During the '80s, contracts were changed to reflect women ... Critics feel the job's association with masculinity may put some women off. Fireman Sam, one of Britain's best-loved children's TV ...

Watch: Fireman Sam's 2012 bonfire night message Marion Edwards, the show’s executive producer, said that despite being born in the 80s Wales’ most famous cartoon still has plenty to offer its ...

One of Britain's top fire chiefs believes Fireman Sam should have a rebrand ... Fire Brigade's first female firefighter. During the '80s, contracts were changed to reflect women joining up.