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The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

A fire service has axed the use of Fireman Sam because the character is 'outdated' and 'not inclusive'. The decision to do away with a mascot from the kids TV show, in an effort to encourage more ...

The creator of Fireman Sam has responded to the controversy surrounding the children's show after a claim that it puts women off joining the service. David Jones, himself an ex-firefighter ...

He's Prince George's hero next door. In fact, Fireman Sam has been on the scene for millions of children - and their parents - for 30 years. The firefighter from Pontypandy heard his fire bell ...