A fire service has axed the use of Fireman Sam because the character is 'outdated' and 'not inclusive'. The decision to do away with a mascot from the kids TV show, in an effort to encourage more ...

A fire service says it will no longer use Fireman Sam in its promotional material because the character is outdated and not inclusive. Lincolnshire's chief fire officer Les Britzman suggested the ...

https://twitter.com/BirdsOfJannah/status/757708379372609536?ref_src=twsrc%5Etfw An episode of the British cartoon show “Fireman Sam” has been removed from ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

A fire brigade has decided to drop beloved TV character Fireman Sam as its mascot over concerns he isn’t inclusive enough. Lincolnshire Fire and Rescue Service in the UK said the show was ...

London's Fire Commissioner says 'Fireman Sam' should be renamed 'Firefighter Sam'. Speaking to ITV News, Dany Cotton says referring to 'firemen' reinforces the stereotype that only men want to ...

The popular children's television character Fireman Sam has been axed from a fire department's promotional material for not being inclusive. The popular children's television character Fireman Sam ...