The Tournament of Champions host told Stephen Colbert about the fortuitous creation of “Flavortown” on The Late Show with Stephen Colbert on Wednesday, Feb. 26.

"You keep repeating this Flavortown thing, and then it just turned into something,“ he said. Now, there is Flavortown merch, foods, sauces, cookware, restaurants and more.

Indeed, the Diners, Drive-Ins and Dives host has turned "Flavortown" into his own personal brand, with cookware, delivery-only restaurants and books all marketed around the catchphrase.

The Mayor of Flavortown, Guy Fieri is a man of the people ... in addition to helping Ray launch lines of cookware and pet food. Her daily syndicated show ran for 17 years and ended in 2023.

Guy Fieri has finally explained what his classic catchphrase “Flavortown” actually means. “It just turned into something and now there’s ‘Flavortown’ foods, sauces and you name it ...

Carote cookware features a detachable handle that allows for compact storage. The sale includes deals on various Carote products, such as knife sets and utensil sets. Amazon's Big Spring Sale will ...

Food Network‘s Guy Fieri knew his future lay in the food industry long before becoming the mayor of Flavortown. The television personality, restauranteur, and entrepreneur told Showbiz Cheat ...

In fact, the chef, Food Network legend and self-proclaimed "condiment king" is expanding his Flavortown product line with new sauces, rubs and seasonings to elevate your everyday dishes.

You can find her on Instagram @OliviaBellusci. Languages: English. Guy Fieri has revealed the backstory behind 'Flavortown', explaining he never anticipated it to become his brand. On Thursday ...