The Tournament of Champions host told Stephen Colbert about the fortuitous creation of “Flavortown” on The Late Show with Stephen Colbert on Wednesday, Feb. 26.

Guy Fieri has upgraded from the Mayor of Flavortown to the Superhero of Flavortown ... Fieri is front and center on the cover ...

The Food Network star now has a line of food, sauces, merch and more featuring his catchphrase. Everyone knows Guy Fieri is mayor of Flavortown, now we know the beginnings of the catchphrase so ...

You can find her on Instagram @OliviaBellusci. Languages: English. Guy Fieri has revealed the backstory behind 'Flavortown', explaining he never anticipated it to become his brand. On Thursday ...