Of course green is one of those colours, but blue is also one of those colours that consumers associate with eco-friendliness.” As part of the study shoppers were presented with a fictitious logo that ...

I liked green because ... not just in the US, but internationally, like by British Prime Minister Theresa May. Walmart made a similar change to its logo from dark blue to light in 2008, the ...

In recent days, lots of users checked their TV, tablet, or phone to find the streaming app had a new logo — the iconic Disney blue replaced by a glowing green background. The new logo has been ...