Strategic Consolidation Drives Efficiency and Enhanced Customer Fulfillment ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile ...

The City of New Westminster has revealed its new corporate brand identity and logo, and local residents are mixed in their ...

Kris Blume meditates on a notion from the American West that can help firefighters reclaim their shared sense of mission.

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

Pride Month is a lot quieter this year, and companies that do show half-hearted LGBTQ+ support risk backlash from all sides.

Subsequently, 'Gyo-mun-ap-byeongari' participated in the opening song work for the web program 'YouTube Channel Inhan ...

The game just got better and bolder as DigiPlus’ youngest brand, GameZone, gathered some of the country’s renowned media delegates, charismatic influencers, bloggers and distinguished guests for its ...

When the Seattle SuperSonics relocated to Oklahoma City in 2008, the franchise needed a new identity, but OKC Thunder wasn't ...

Interested in finding a refrigerator that's made in the U.S.? Most of the major brands are international ones, but you can ...

Across departments like marketing, HR/communications, and sales, there’s a rising demand for personalized, on-brand content.