Strategic Consolidation Drives Efficiency and Enhanced Customer Fulfillment ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

After 16 years with the same primary logo and three main uniforms, the Magic are turning the page onto a new era that honors ...

Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile ...

Franz Wagner, Jalen Suggs and Paolo Banchero model some of the Magic’s new uniforms for 2025-26.

The City of New Westminster has revealed its new corporate brand identity and logo, and local residents are mixed in their ...

Kris Blume meditates on a notion from the American West that can help firefighters reclaim their shared sense of mission.

When physicians approach wellness innovation with strategic clarity and consumer empathy, they have the opportunity to touch ...

After 16 years with the same jersey and 14 years with the same logo, the Orlando Magic unveiled a massive rebrand paying ...

The Orlando Magic unveiled a new logo and three new uniforms Tuesday as part of a rebranding for the franchise. As part of ...

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

ORLANDO, Fla. - The Orlando Magic are hoping to create some buzz ahead of next season with a new logo and new uniforms. The ...