China’s market for live selling — shopping via livestreams — is worth over €700bn. Now Europe's building its own version.

The new 2025-26 La Liga season is slowly growing closer which means Barcelona are firming up plans for their new kits.

Liverpool will soon begin negotiations with Standard Chartered over a new front-of-shirt deal. FSG could get a bigger and better deal.

Without leaguewide kit deals, U.S. soccer's lower-league clubs are making their mark with eye-catching shirts.

Cole Palmer has been handed Mykhailo Mudryk 's No. 10 shirt at Chelsea, the club confirmed on Thursday. Mudryk had donned the ...

Nike and the NFL are teaming up with top European football clubs like Chelsea and PSG to release American Football-style ...

In early May 2025, we brought you what were claimed to be some leaked images (see below) of the 2025/26 Newcastle United Home Shirt, that were circulating online. Now on Friday morning (23 May ...

Everybody who puts on the shirt knows it's a massive honour to play for this club and to represent the city and the fans so to celebrate in front of them and with them made it really special." ...

Leeds United insist Ethan Ampadu has their full support as images of his son in a Galatasaray shirt emerged. Two fans, Christopher Loftus and Kevin Speight, were tragically killed prior to the ...

Leeds United have insisted Ethan Ampadu 'has no responsibility' for images of his son in a Galatasaray shirt. The pictures ... I would appreciate if Leeds United football club would not portray ...

AC Milan players will wear their mother's maiden name on the back of their shirt on Friday. Photo by Marco Luzzani/Getty Images To mark the occasion, the club and Fondazione Milan will launch a ...

a white T-shirt and a light brown jacket. Howard's combed hair was a stark contrast to the rough game-day image fans were more used to seeing. "Wtf is this handsome a•• pic bro," one fan wrote.