Industry experts, economists, and automakers seem in alignment on President Trump's newest tariffs: They will increase the prices customers pay for new cars and car parts, and—as a helpful knock-off effect—even on used vehicles,

With 25% tariffs on all imported vehicles having just gone into effect, Ford is jumping on the opportunity to double down on the inflated appeal of domestic brands. Its new campaign, dubbed Ford Motor Company: From America, For America, extends employee pricing to all customers from now through June 2.