For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Gatorade will take naming rights to sprint races as PepsiCo returns to the F1 grid for the first time since 2002 ...

Per PepsiCo, the deal includes everything from trackside advertising to naming rights for the remaining sprint races in the ...

At Amherst High School, where Stemkowski teaches, students must have their pranks approved by the principal. Last year, the ...

Ryan Murphy will keep his hold on ABC‘s Thursday 8 PM – 10 PM stretch next season with the first 9-1-1 franchise block in three and a half years, while reality veteran Shark Tank is moving to ...

The final F1 movie trailer has been released, starring Brad Pitt and Damson Idris, and it gives us more insight into the plot ...

Cadillac reveals its Formula 1 team logo, signalling its entry in 2026. Graeme Lowdon will lead the team, initially using Ferrari power units. Later, they will switch to GM Performance Power Units ...

Social media has been buzzing this week since Formula 1 driver Lewis Hamilton was spotted at Apple Park with company CEO Tim Cook. While we don’t know exactly why Hamilton was there on this ...

General Motors is officially approved to be an engine supplier in Formula 1. But the company’s power units won’t be in an F1 race for quite some time. The FIA announced Wednesday that GM’s ...

George Russell, the rising Mercedes Formula 1 team leader, took an informal spin in Monaco with Williams Racing driver Alex Albon in a $5.45 million Mercedes-AMG One hypercar. The car, originally ...

If any sport can be used to define the impact of social media, it is Formula 1. In 2017, it was owned by an 87-year-old man out of touch with the 'new gen'. In 2025, F1 is a cool sport to watch ...

The 2025 Formula 1 season is only three races old and we've already had three different winners, with McLaren winning with Lando Norris in Australia and then Oscar Piastri in China before four ...