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Is Net Promoter Score Still Useful?
Since it was first discussed in the Harvard Business Review in 2003, the Net Promoter Score (NPS) has been a crucial metric ...
Warc1y
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains
More than two-thirds of the Fortune 1000 companies use the Net Promoter Score (NPS), making it one of the most widely recognized and commonly used metrics among practitioners (Baehre et al., 2022, ...
Warc1y
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations
Since its introduction by Reichheld in 2003, organizations have swooped around the Net Promoter Score (NPS) (Lewis & Mehmet, 2020). NPS is based on a question reflecting customers' self-reported ...