The social psychologist Jonathan Haidt discusses the “parents’ revolution” on smartphones that his book “The Anxious ...

But something is different about Gen Alpha (meaning those born after 2010 ... of this is contributing to the “death” of teenage girlhood, as the bridge between childhood and adulthood gets shorter and ...

Generation Alpha is starting their dating journeys and they're doing it in the most 21st-century way possible.

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

"When I'm together with anyone, we just sit silently on our phones. I haven't talked to someone my own age for more than a ...

Children are at risk of suffering adverse effects from using products that are not formulated for young skin – here’s what ...

squeezeit, one of the UK’s fastest-growing kids’ drinks brands, is launching its newest flavour—Blue Raspberry—this March, to capitalise on the nation’s love for nostalgic, sweet-shop-inspired ...

My kids and our neighbors' kids play outside without adults in the afternoon. It reminds me of the childhood I had with ...

A majority of Gen Beta will live into the 22nd century. They'll be the first to grow up with AI, says Mark McCrindle, who coined the terms Gen Alpha and Beta.

Generation Alpha children, those born from 2010 to 2024, now have the opportunity to experience a "Studycation" summer, an ...

Future-proofing strategies for this audience come with unique challenges and opportunities. The brand is stepping up plans to ...

Generation Alpha, consisting of kids ages 7 to 15, is the most technology-savvy generation in history. Toys are unique, ...