A majority of Gen Beta will live into the 22nd century. It will be a generation that grows up with AI, says Mark McCrindle, the man behind the terms Gen Alpha and Beta.

If you remember the days of playing outside all day, before helicopter parents and social media were a thing, it turns out ...

Beauty-themed birthdays have become a staple on the Gen Alpha party circuit ... as the bridge between childhood and adulthood gets shorter and shorter. “Instead of pushing boundaries, taking ...

“Gen Z, Gen Alpha and Beta are placeholder names until ... said that her daughter’s childhood and adolescence “will be shaped by an entirely new era of technology and personalization and ...

McDonald’s is bringing the blocky world of Minecraft to its Happy Meals! Find out what’s inside, why it’s a cultural moment, ...

With Trump back in the White House and ‘traditional wives’ dominating our social media feeds, Suzanne Harrington looks at how ...

But something is different about Gen Alpha (meaning those born after 2010 ... of this is contributing to the “death” of teenage girlhood, as the bridge between childhood and adulthood gets shorter and ...

It was the decade of Bollywood’s Disco Dancers, Walkmans playing Moonwalker Jackson, long afternoons spent playing carrom in ...

Well, Lee and dermatologists nationwide aren’t the only ones who have thoughts on the matter. T (w)eens themselves have now entered the chat. A recent New York Times article — suggested and supported ...