I t's no secret that online parenting groups are completely and utterly out of control. Instead of providing parents with a ...

However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they ...

Retail brands are hopping on the trend, with brands from KFC to Louis Vuitton releasing bag charms to get Gen Z's buy-in.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and ...

Meghan Markle attended the 2025 TIME100 Summit in New York City on Wednesday,. She wore a suit by Ralph Lauren and ...

A group of teenagers retreat to the woods to process their feelings in playwright Eliya Smith’s thoughtful and elliptical ...

Fashion criticism has shifted from thoughtful analysis to viral social media content, and it's a worrying trend at a time when India’s fashion industry is coming of age globally ...

BrAt_PiKaChU/istockphotoSandwiched between boomers and millennials, Generation X refers to the population born between 1965 ...

Gen Z is emerging as the biggest spenders in Kenya, according to new research projecting that over 17 million consumers in ...

Teen fashion and beauty standards have gotten more severe, thanks to constant social media intake and comparison with peers.

Gen Z now leads consumer spending across Africa, with Kenya’s youth driving rapid urban growth and shaping future economic patterns.