In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

Instagram influencer shared a hilarious reel of her daughter grappling with a cassette player, humorously confusing it for ...

Didi told Newsweek that when Rodney was 7, he "randomly asked me where babies came from, and this was my response." ...

Generation Alpha, those born after 2010, are obsessed with skin care and they’re trading in bounce houses for beauty bashes ...

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.

And then came the definitive phrase: “Nothing tastes as good as skinny feels,” which Kate Moss — the greatest exponent of ...

The Wendy’s Thin Mints Frosty is here—combining its classic Frosty with the most popular Girl Scout cookie. Here’s why this fast-food remix is a must-try ...

Social media has seen a wave of Gen Alpha and Gen Z impersonators ... including one 13-year-old girl who does a tribute act to the singer in pubs across the country. Tiffany Jackson, who calls ...

Young people, particularly Gen Z, are feeling the fatigue from the relentless cycle of fashion and internet trends driven by ...

No other generation has spent more time on a screen in the history of the world than Gen Z (thoughts and prayers to Gen Alpha ... how many girls can split the Airbnb cost, and how far everyone ...