If the data is to be believed, Gen Z could have a bigger impact on the automotive market than Millennials ever did.

From meticulously analysing watch-time metrics to click-through rates to maximise impact, it's a blueprint that agencies ...

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

“On the outside, it's like, ‘Oh my God, Duolingo just taught Gen Z phrases,’” says Parvez, who has spent the last four years cultivating the brand’s famously unhinged TikTok presence.

Gen Z should not be dismissed as disruptive - they are central to the moment, deserving full support through both adversity ...

The classical white Southern accent in the Atlanta area and other parts of the urban South peaked with baby boomers born ...