"I cannot afford to do something for free," said the 25-year-old whose refusal wasn't taken well by a family friend.

New artists are changing hip-hop genre and rising stars like Doechii and Doja Cat and are among the most famous Gen Z female ...

In a series of TikToks, the artists reveal the most common tattoo ... under the arm (while Gen Z tends to get it more on the front, under the pecs/breasts). Giulia Fiori Photography / Getty ...

Fellow New York artist Francesca agrees with the assessment on the age bracket, saying that all the ones she has done have also been on Gen Z and younger millennials. Tattoo apprentice Hannah Hahn ...

For the new generation of musicians, perfume isn’t about allure — it’s about authenticity. There’s a quiet revolution ...

UK labels body the BPI, marketing agency Blackstar and research firm Lemontank have been asking young fans about their ...

Currently, OPM is undergoing a quiet transformation, driven by Gen Z as the force behind this positive change. From late-night playlist dives to viral ...

Jenny Gibbs, the Executive Director of the IFPDA and the IFPDA Foundation, is at the forefront of a generational shift in the ...

Optimism remains despite 2024’s challenges – with auction houses embracing digital innovation, as Gen Z invest in modern ...