Accounting Today8hOpinion
Gen Z is here. Is your firm recruiting them effectively?
Firms must stay on top of their tech game to attract younger candidates and consistently invest in tools and technology to ...
Bridget Jones: Is the rom-com heroine a 'misogynist role model' or 'inner voice of a generation'?
Since Helen Fielding created hapless, middle-class Bridget in the mid-90s, she's divided opinion. As the fourth film is ...
Business and Financial Times on MSN13h
We must wage war on screens
By Jesse Elorm HEYMANNWe live in the most over-stimulated generation in history. A small study by Yeykelis, J.J. Cummings, and Reeves, published in the Journal of Communications in 2014, examined how ...
Inside the Political Divide Roiling Gen Z
Gen Z, or Zoomers, might as well be two generations in one when it comes to politics. The dividing line can be traced back to ...
One in 10 Gen Z want to work from the office full time
The figures, based on surveys of young people aged 18 to 27, found that working practices have changed, with 21 percent of ...
Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...