The main driver of the gap appears to be Gen Z women, who are more likely to identify within the Democratic Party.

In a considerable split between the sexes, 24% of women under the age of 30 approve of Trump’s performance compared to 45% of ...

Many of the generation were young adults when the Great Recession began, and to this day, they struggle to buy homes and pay off student debt. Now these jaded millennials are sharing their wisdom with ...

The Gen Z mindset doesn't jibe with traditional workplace values, and managers are unprepared to deal with the new wave of ...

Young women are abusing stimulants and binge drinking more than their male counterparts and any other age group, eye-popping ...

When I was in elementary school, every Tuesday I would meet up with a group of fellow Catholic girls by the baseball field and walk to our weekly Catholic class. I was apathetic about the lessons ...

Carolina hosts the generational gab-fest you didn’t know you needed! In this episode, Millennial and Gen Z ladies face off to ...

New results from the NBC News Stay Tuned Poll also illustrate how Gen Z is deeply divided on some social issues and lined up ...

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's ...

That Changed The World details the rise and fall of the social media app through exclusive interviews with one of Vine’s founders, former Twitter staffers, tech journalists, and the creators who made ...

The Lox Club, a US-based dating app for “Jew-ish” people with “ridiculously high standards”, has finally ventured across the ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.