Gen Z is driving fast-food trends with their love of chicken, nostalgic menu items, and bold, international-inspired flavors.

Some of the youngest consumers aren't the biggest fans of fast food — and that's a problem for big chains like McDonald's.

Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

What Happened: Mambo sauce is a staple in the Washington, D.C. area. McDonald's hoped it would catch on nationwide when it ...

Younger coffee drinkers are turning to cold brews, instant options, and lots of creamer. If you want to instantly reveal your ...

McDonald’s is bringing the blocky world of Minecraft to its Happy Meals! Find out what’s inside, why it’s a cultural moment, ...

Gen Z is about to become the richest generation alive, according to new research by the Bank of America Institute.