We’re seeking a comfort food time machine. Research has shown that Gen Z is the most nostalgic generation, followed closely ...

Classic and Creamy Coconut — set to debut this August. But despite growing buzz, no fast food chain has claimed them yet. Fans are left guessing where the mystery drinks will land — and hoping they ...

Supermarkets of the future will face an uphill battle to stay relevant—especially among Generation Z shoppers. According to a forward-looking consumer trends survey carried out by International ...

Generation Z has grown up with a mobile phone in their hand, where “click and shop” is second nature. Their lifestyle and priorities are different from previous generations. They would often rather ...

Nestlé’s Nescafé partners with TikTok star Zach King to promote its new coffee concentrate, aiming to win over Gen Z with ...

While Millennials have dominated the global workforce for the longest time, the entry of Gen-Z has changed the dynamics at ...

I can’t believe they went without social media in the 1980s,’ one of my high-school freshman students said.

Audi and BMW toppled Tesla, while Bud Light and Birkenstock also gained ground.

Pop star Tyla appears in one of two new spots as the global campaign launches in North America first.

The survey data depict a cohort that is digitally native but budget conscious, socially motivated, and deeply influenced by ...

Gen Z are ditching the rat race and opting to become NEETs—which stands for “not in employment, education, or ...

A selection of letters authored by Santa Rosa High School students Younger options needed EDITOR: Joe Lieber pointed out a ...