Across TikTok, thousands of Gen Zers have posted videos romanticizing things that are typically associated with millennial ...

Generation Z, also known as Zoomers, the demographic cohort following Millennials and preceding Generation Alpha, will be the ...

First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: ...

NYT columnist Ezra Klein spoke with Democratic pollster David Shor about how the youth voted has shifted radically in a piece ...

Gen Z, who are currently struggling to save and hold on to a job, is reported to become the largest, richest generation in ...

According to a survey conducted by the Harris Poll and Forbes, 46% of Gen Z workers say their employer's values only align ...

Gen-Z isn’t just following trends—they’re creating them, turning viral moments into movements and reshaping consumerism one ...

Bank of America research highlights Generation Z’s growing economic influence, accelerated spending habits, and challenges in ...

From dating apps to job applications, it seems like Gen Z is constantly facing "no's". But is this just a part of growing up, ...

Youngstown, OH, Dayton, OH, and Grand Rapids, MI, each attracted 20% of Gen Z house hunters, followed by Little Rock, AR, ...

This rapid growth is largely driven by the health-conscious Gen Z who are opting for low-sugar, organic, and alcohol-free ...

Generation Z is expected to outearn older generations by 2035, according to a new study analyzing its backgrounds and ...