Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital ...

Ever wonder what popular slang terms mean? We define some for Gen Z and Gen A. Definitions included range from sus, bussin, no cap, bet, mid and more. What are the kids even saying these days?

Pittsburgh Pirates ace Paul Skenes is trying to take his burgeoning fame in stride. The 22-year-old became an instant ...

For example, the slang terms and language Gen Z has adopted in their communities — fixated on therapy speak, online discourse, and sometimes resentment — is much different from that of older ...

particularly the Gen Z and Gen Alpha, leaving older generations unable to catch on with the lingo. Gen Z are those born mid to late 1990s and mid to early 2010s, who are very familiar with the ...

What are the kids even saying these days? It can be difficult to keep track of all the new words Gen Z and Gen Alpha say on a consistent basis. Cap? Rizz? Sometimes it can feel like your child ...

Jonathan Kirkland, head of brand & marketing for dating platform BLK, told Newsweek: "Gen Z is redefining relationships on their own terms, and for many, that means prioritizing platonic ...

As a mother of four, I’ve learned to just nod and pretend I understand Gen Z slang—no cap, frfr. So when they stopped using capital letters and punctuation, I shrugged and figured it was ...

Unlike their parents, who have their loyalties to political parties, Germany's Gen Z voters are more flexible in terms of their vote, and are keenly looking out for what suits their immediate needs.

I had still been keeping up with the Gen-Z slang words like GOAT, stan, lit, and even it’s giving; I would half-jokingly use these words in conversations with my millennial friends, and we would ...